Earned Media. Owned Media. All Media.
When Europe’s leading gadget manufacturer wanted to make friends with some influential dad types; we came up a way they could stand out from the crowd.
Playdates are notoriously hard to organise if you are a dad as, even the friendliest of mum groups, can be hard to infiltrate. So we created our own.
Working closely with the in-house marketing team we brought together:
- Six of the country’s most influential dad bloggers and their kids
- A traditional day out with dad at the seaside
- A VIP view of the latest VR technology
- A top secret day of adventures
We took a traditional 70’s day out with dad and combined it with a hands-on history lesson at an art deco cinema.
We then mixed in a mass unboxing of over 400 gadgets including the latest virtual reality technology.
To finish it off, we gave the children an hour and the brief to create a design for the ‘next big thing’ then pitch their concepts to an assembled ‘Dragon’s Den’ panel of industry experts.
ON THE DAY:
- 1m potential impressions on Twitter
- 17 links
- Over 40 trackable keyword ranking improvements
- Four great videos
- Six very happy dads
- Eleven exhausted kids
WHAT THEY SAID:
“Don’t Believe The Hype helped us pull together our very first blogger event – #DadsPlayDate – a full day of excitement and entertainment for the UK’s leading Dad blogger and their kids.
From the creative brainstorm through to the day itself, Dan was the driving force behind the event. His ideas were brilliant and his enthusiasm infectious. He developed a strong strategy and project plan and pushed hard to ensure we stayed on track.
The event itself was amazing, with all parties complimenting both the concept and the delivery, and the results spoke for themselves – Google Rankings rose, and the social reach was incredible.
I can thoroughly recommend DBTH to any prospective event planners and personally look forward to working with them again in the future”.
Alex Ryan. Marketing Manager
Paladone Products Ltd